Noumaris Learn Platform

Vision

Noumaris Learn is an AI-powered medical education platform designed to help physicians-in-training master complex medical knowledge and clinical skills through intelligent, adaptive learning tools. Building on Noumaris' core mission to reduce physician burnout, Learn addresses the stress and anxiety of high-stakes medical examinations by providing personalized, evidence-based study tools.

The Opportunity

Medical residents and practicing physicians face continuous examination requirements:

• SAMP (Simulated Office Orals): Annual certification exam for family medicine physicians in Canada
• SOOS (Structured Oral Objective Examination): Oral practical exams with patient simulations
• Specialty board certifications
• Ongoing continuing medical education (CME) requirements

Current solutions have significant gaps:

• Generic flashcard apps (Anki, Quizlet): Not medical-specific, require manual card creation
• Expensive prep courses: $500-2000 per exam, one-size-fits-all approach
• Limited practice opportunities: SOOS oral exams require finding practice partners
• No intelligent adaptation: Static content doesn't identify knowledge gaps

What is Noumaris Learn?

Learn is a comprehensive medical exam preparation platform featuring two core products:

1. Intelligent Flashcard System

An AI-enhanced spaced repetition learning platform optimized for medical education, featuring:

• Automated flashcard generation from medical literature
• Intelligent review scheduling based on proven learning science
• Personalized weak-area detection and targeted remediation
• Gamification to maintain study motivation
• Community-driven card improvement

2. AI Patient Simulator (SOOS Practice)

A voice-based AI patient that simulates oral examination scenarios:

• Realistic patient conversations using natural language AI
• Structured evaluation against official rubrics
• Unlimited practice opportunities without scheduling hassles
• Immediate feedback on clinical reasoning and communication skills

User Experience

For Individual Learners

Residents can subscribe directly to Noumaris Learn for $29-49/month:

• Access all study decks for their specialty
• Create private study decks from their own materials
• Track learning progress with detailed analytics
• Practice SOOS scenarios unlimited times
• Study on any device (web, mobile app)

For Medical Institutions

Residency programs and medical schools can license Learn for their trainees:

• Bulk access for all residents at discounted rates
• Institution-specific content creation (e.g., "UBC Internal Medicine Deck")
• Aggregated performance analytics to identify curriculum gaps
• Integration with institutional learning management systems
• White-label options for program branding

Business Model

Revenue Streams:

1. Individual Subscriptions: $29-49/month for standalone users
2. Institutional Licensing: $15-25/resident/month for bulk access
3. Premium Content: Official exam prep decks (partnerships with CFPC, CMA)
4. API Access: Integration with EMRs and medical education platforms

Competitive Pricing:

Solution	Cost	Limitations
Anki + community decks	Free-$25/yr	Generic, no medical focus, manual creation
SAMP prep courses	$800-1500	One-time access, no personalization
SOOS practice groups	Free (time cost)	Limited availability, no evaluation
Noumaris Learn	$29-49/mo	Unlimited, personalized, AI-enhanced

Competitive Advantages

1. Medical-Specific Intelligence

• Content curated and generated specifically for Canadian/US medical exams
• Understanding of medical terminology, context, and clinical reasoning
• Compliance with medical education standards

2. AI-Powered Personalization

• Automatically detects what you're struggling with
• Generates targeted mini-lessons for weak areas
• Adapts difficulty based on performance
• Creates personalized study paths

3. Community Intelligence

• Cards improve over time based on user feedback
• Common mistakes drive educational content creation
• Shared decks benefit from collective medical knowledge
• Peer-reviewed content quality

4. Comprehensive Platform

• One subscription covers both knowledge retention (flashcards) and skills practice (simulator)
• Seamless integration between tools (e.g., generate flashcards from SOOS scenarios)
• Unified progress tracking across learning modalities

5. Institutional Integration

• Works standalone OR as part of residency program
• Dual access model (personal + institutional)
• API-first design for EMR/LMS integration

Target Markets

Phase 1 (Months 1-6): Canadian Family Medicine

• 3,000+ family medicine residents in Canada
• SAMP exam required annually for certification
• Existing market awareness through Noumaris clinical scribe

Phase 2 (Months 7-12): All Canadian Specialties

• 11,000+ residents across all specialties
• Expand to internal medicine, pediatrics, surgery boards
• Leverage institutional relationships

Phase 3 (Year 2+): US Market & International

• 140,000+ residents in United States
• USMLE, board certifications, OSCE exams
• International markets (UK, Australia, India)

Success Metrics

User Engagement:

• Daily active users (DAU) / Monthly active users (MAU) ratio
• Average study streak length (target: 14+ days)
• Cards reviewed per session (target: 30-50)
• SOOS scenarios completed per week (target: 2-3)

Learning Outcomes:

• Exam pass rates (compare Learn users vs non-users)
• User-reported confidence scores
• Retention rates (how much knowledge is retained at 30/90 days)

Business Metrics:

• Monthly Recurring Revenue (MRR) growth
• Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)
• Institutional conversion rate (trial to paid)
• Churn rate (target: <5% monthly)

Regulatory & Compliance Considerations

Copyright:

• Content sourced from open-access journals and licensed materials
• Partnership agreements with exam boards (CFPC, CMA, NBME)
• User-generated content includes copyright disclaimers
• DMCA takedown process for reported infringement

Medical Accuracy:

• Content reviewed by licensed physicians
• Disclaimers that Learn is for educational purposes, not clinical decision support
• No diagnosis, treatment, or patient care advice
• Clear labeling of "verified" vs "community" content

Privacy:

• Learning data is confidential (not shared with institutions without consent)
• PIPEDA/HIPAA compliance for personal information
• Option to study anonymously (no institutional tracking)

Integration with Core Noumaris Platform

Learn leverages existing Noumaris infrastructure:

• Shared authentication: Same Keycloak login for scribe + Learn
• Institution relationships: Existing hospital/residency program contracts
• AI infrastructure: Anthropic Claude, Google Cloud Platform
• Brand trust: Established reputation in clinical documentation

Cross-sell opportunities:

• Residents using Noumaris scribe at work subscribe to Learn for exams
• Medical schools licensing Learn discover clinical scribe value
• Unified analytics across documentation quality and learning outcomes

Development Timeline

Phase 1 (Weeks 1-3): Core flashcard system with basic study features Phase 2 (Weeks 4-5): Admin tools for PDF-to-cards generation Phase 3 (Week 6): Gamification and learning analytics Phase 4 (Weeks 7-9): SOOS AI patient simulator Phase 5 (Weeks 10-11): Payment processing and standalone subscriptions Phase 6 (Week 12): Mobile apps, polish, and launch

Target Launch: 12 weeks from development start

Next Steps

1. Legal review: Copyright strategy and partnership approach for CFPC/CMA
2. Content pilot: Create initial SAMP deck from open-access materials
3. Alpha testing: 10-20 family medicine residents for feedback
4. Partnership outreach: Begin conversations with CFPC for official content licensing
5. Marketing preparation: Landing page, demo videos, testimonials

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For technical implementation details, see /project-management/learn/ directory.